Associate Professor of Marketing
Email: zpei@uttyler.edu
Building: COB 350.48
Department: Management And Marketing
Zhi Pei
Degrees
2015 University of North Texas Ph.D. in Marketing
2010 Indiana University Northwest Master of Business Administration
2007 Shandong University of Finance Bachelor of Economics
Biography
Dr. Pei’s primary teaching areas are Retailing and Principles of Marketing. Her research
focuses on channel relationships, e-commerce, and consumers’ product return behaviors.
She received numerous outstanding reviewer awards and was recognized as one of the
top 20 most prominent retailing authors in 2017 by Journal of Retailing and Consumer
Services. Dr. Pei’s research has appeared in various leading and high quality journals,
including Industrial Marketing Management, Journal of Business Research, International
Journal of Production Economics, Internal Journal of Electronic Commerce, Decision
Support Systems, and Journal of Retailing and Consumer Services. She serves as managing
editor of the Internal Journal of Information Systems in the Service Sector, and editorial
board member of International Journal of Information Systems and Supply Chain Management.
Curriculum Vita