Department Chair, Associate Professor of Marketing
Email: kjames@uttyler.edu
Building: COB 350.35
Department: Management And Marketing
Kevin James
Degrees
- D.B.A., Louisiana Tech University, 2012
- M.B.A., Louisiana State University, 2007
- B.B.A., Texas A&M University, 2004
Biography
Teaching Interests
Dr. James has experience teaching a wide range of marketing classes including Principles of Marketing, Consumer Behavior, Personal Selling, Business to Business Marketing, International Marketing, Public Relations, Sports Marketing, and Promotions with a social media focus.
Research
Dr. James enjoys conducting research on a variety of marketing topics but specializes in value elements within the marketing mix. Dr. James has published work in the Journal of Business Research and European Business Review. Dr. James is also active in participating in a variety of marketing conferences around the world including The Academy of Marketing Science, American Marketing Association, and Society for Marketing Advances.
Personal
Dr. James loves all things sports related including football, basketball, and golf.
He also enjoys running but is not very good at it. When Dr. James is not teaching,
doing research, or watching/playing sports, he enjoys spending time with his lovely
wife and young children.
Curriculum Vita