JungHwa Hong

Associate Professor of Marketing

Email: jhong@uttyler.edu
Building:   COB 350.45
Department: Management And Marketing

Degrees

Ph.D. Marketing, Binghamton University, State University of New York
M.S. Retailing and Consumer Sciences, University of Arizona
B.A. Political Science and International Relations, Sookmyung Women's University, Seoul, Korea

Biography

Dr. Hong's primary teaching interests include Consumer Behavior, Principles of Marketing, and Social Media Marketing.  She enjoys conducting research on a variety of topics in Marketing but mainly focuses on consumer behavior.  Her current research interests include consumer psychology, consumer well-being (experiential / material purchases, time & money, chairable behaviors), innovative design and word of mouth.

Curriculum Vita