Professor of Marketing
Building: COB 350.33
Phone: 903.565.5660
Email: kcamp@uttyler.edu
Department: Management And Marketing
Kerri M.
Degrees
- Ph.D. Texas Tech University
- M.B.A. Golden Gate University
- B.B.A. Texas A&M University
Biography
Kerri M. Camp is a Professor of Marketing at The University of Texas at Tyler. She
holds the following degrees of Ph.D. Texas Tech University, MBA Golden Gate University,
and BBA Texas A&M University. She is the founding director of the Center for Retail
Enterprises and developed the first-of-its-kind experiential Retail Lab. She has
industry experience in healthcare administration, marketing consulting, retail promotions,
and retail management.
She has over seven years of industry experience in healthcare administration, marketing
consulting for healthcare organizations, and has served on multiple healthcare organization
boards. She has been a columnist for The Daily Sentinel, a regular media consultant
for CBS and NBC news, and a guest speaker for the Texas Retailers Association, Food
Sales Association, Tyler Chamber of Commerce, Longview Chamber of Commerce, Longview
HR Alliance for Workforce Excellence, Gladewater Chamber of Commerce, and Tyler Young
Professionals. Her primary research includes healthcare management, retail and small
business and has published in the Industrial Marketing Management, Journal of Marketing
Theory & Practice, Journal of Consumer Behavior, Journal of Retail and Consumer Services,
Family Business Review, Journal of Applied Behavioral Science, Management Research
Review, Journal of Leadership, Accountability, and Ethics, International Journal of
Entrepreneurship and Small Business, and Journal of Applied Management and Entrepreneurship
among others. She is a coauthor of the book Healthcare Marketing - Creating Value
in the Patient Experience and the sole author of a second book to be published in
Spring 2023 The New Healthcare Paradigm - Strategies to Improve the Patient Experience.
Dr. Camp is passionate about teaching and has received numerous university teaching
awards including: Provost's Excellence in Teaching Award, Outstanding Faculty Advisor,
National Society of Leadership and Success Excellence in Teaching Award, Alpha Chi
National Honor Scholarship Society Faculty Teaching Award, Soules College of Business
AP Teaching Award, and Soules College of Business Faculty Teaching Award. State and
national level teaching awards and honors include: Outstanding Distance Learning
Faculty Award from Northeast Texas Consortium, MBA Online Schools Exceptional Healthcare
Business Faculty Top 20, Professors to Know in Online Healthcare MBA Programs, ACUE
Course in Effective Teaching Practices Fellow, and Millennium Alliance Digital Healthcare
Transformation Assembly Thought Leader.
Pedagogical Innovations:
- Integrating Augmented Reality in Higher Education: A Multidisciplinary Study of Student Perceptions
- Marketing Education Review - Sweet Conclusion
- Using Social Media as a Tool for Learning: A Multi-Disciplinary Study
Student Project Examples:
- Fresh Marketing Research Project
- City of Gladewater Website Analysis
- UT Tyler University Advancement Planned Giving
- St. Mary's School: Two-Year Marketing Plan
- Cavender's: Online Marketing (example 1)
- Cavender's: Online Marketing (example 2)
- Cavender's: Online Marketing (example 3)
Presentations: