The University of Texas at Tyler
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Social Media Guidelines


Pinterest is quickly becoming a virtual pinboard for sharing web resources and can be used for sharing interesting or relevant photos and information. While Pinterest can be rewarding, it can also be time consuming. Consider the time and department resources needed.

Below are guidelines for official units, programs, departments, research facilities or schools for a Pinterest account.

UT Tyler Pinterest guidelines

UT Tyler Social Media guidelines must be followed:

 Setting up any social media account must first be cleared through Marketing and Communications.

Rules of Thumb

  • Organize. Create boards and post photos related to your department. Do potential students really want to see pictures of cute puppies?
  • Descriptions.Tell us about the photo content using appropriate keywords. This will help the search. (Don't forget to link back to UT Tyler from the text and the photo)
  • Link. If using photos related to UT Tyler, ALWAYS link back to the most relevant website from the photo.
  • Don't post a pic and claim at as your own. Follow Pinterest guidelines and link back to the original source.
  • Please do not pull photos from the UT Tyler website without first obtaining permission from the Marketing and Communications.
  • Are your photos the right size? Photos too large or too small will not be popular or pleasing to the eye.
  • Monitor. Pinterest does have it's share of spammers. You may spot spammers by a large amount of pins posted or how none of the pictures link to relevant contnet. You can report unpin-worthy content accounts to Pinterest.
  • Who to follow. Don't follow out of obligation, follow who is relevant to your page.
  • Don't repost screenshots.
  • Questions? Contact