Professor of Marketing
Phone: 903.566.7246
Email: barbara_wooldridge@uttyler.edu
Building: COB 350.23
Department: The Academy
Barbara Wooldridge
Degrees
- Ph.D. Louisiana State University
- M.P.S. Cornell University
- B.F. A. James Madison University
Teaching Interests and Research
Dr. Wooldridge’s primary teaching interests are in the areas of Services Marketing, International Marketing, Marketing Research, and Health Care Marketing. Her research publications focus on band passion, the acceptance of technology, impact of country of origin on product acceptance, and teaching ped
Biography
"I believe one needs to continually adapt; I need not to think about what students
should, rather what students do. Once I understand this reality, I can motivate, inspire
and challenge them to learn to achieve what they need to succeed in life."
Barbara Ross Wooldridge, Ph.D., is a Professor of Marketing. Her field of interest
is services. She received her Ph.D. from Louisiana State University, her masters from
the Statler School of Hotel Administration Cornell University, and her BFA from James
Madison University with major in Communications Arts. Dr. Wooldridge has an extensive
background in the hospitality industry and served in Kenya and Seychelles as a marketing
manager. She is a volunteer expert with the International Executive Service Corps
(IESC).
Dr. Wooldridge has been published in Psychology and Marketing, Journal of Business
Research, Journal of Consumer Marketing, Marketing Education Review, the Cornell Quarterly,
and other peer reviewed publications. She has been the recipient of The University of Texas Regents' Outstanding Teaching Award as well as other teaching and research awards. She is in the process of learning
Spanish. She is delighted to be living Rose Capital.
Curriculum Vitae