UT Tyler Offers New Graduate Degree in Marketing Insights

July 15, 2024 | Hannah Buchanan

The University of Texas at Tyler will offer a new Master of Science in marketing insights degree. Housed within the Soules College of Business, the graduate degree program was approved by the Southern Association of Colleges and Schools Commission on Colleges to launch January 2025. Registration is now open.

“The offering from our respected Soules College of Business will help East Texas professionals expand their marketing knowledge, skills and certifications,” said Dr. Amir Mirmiran, UT Tyler provost and executive vice president for academic affairs.

The 30-hour program is 100% online and can be completed in one year. It is designed without prerequisite courses to add flexibility for students. Additionally, no prior business or marketing degree is required for admission into the program.

Embedded in the degree are stackable certificates in digital marketing, research analytics, and retailing and services. Industry certificates from Google and Meta will also be included within the required courses at no additional cost to students through UT Tyler’s partnership with Coursera.

Program courses highlight topics such as advanced marketing fundamentals, advanced services marketing, marketing research and analysis, consumer behavior, data driven insights, marketing communications, digital insights, business intelligence and analysis, health care marketing and retail management.

Students can enter the program during any seven-week session offered in spring, summer or fall. For more information, contact Dr. Kerri Camp, UT Tyler professor of marketing and program coordinator, at kcamp@uttyler.edu or 903.565.5660.

With a mission to improve educational and health care outcomes for East Texas and beyond, UT Tyler offers more than 90 undergraduate and graduate programs to nearly 10,000 students. Through its alignment with UT Tyler Health Science Center and UT Health East Texas, UT Tyler has unified these entities to serve Texas with quality education, cutting-edge research and excellent patient care. Classified by Carnegie as a doctoral research institution and by U.S. News & World Report as a national university, UT Tyler has campuses in Tyler, Longview, Palestine and Houston.