Retail Summit Feb. 23
January 5, 2016
UT Tyler Office of Marketing and Communications
UT Tyler 2016 Retail Summit Announced
January 5, 2016
Media Contact: Hannah Buchanan
Editor/Writer–Strategic Communications & Media Relations
Marketing and Communications
The University of Texas at Tyler
903.539.7196 (cell)
David Bishop, managing partner of Balvor LLC and segment leader at Brick Meets Click,
will be the featured speaker of The University of Texas at Tyler's Center for Retail
Enterprises 2016 Retail Summit, Dr. James Lumpkin, College of Business and Technology
dean, announced.
The event will be 11:30 a.m. – 1 p.m. Tuesday, Feb. 23 at the UT Tyler Ornelas Activity Center, 3402 Old Omen Road. A leading expert in small-format retailing, Bishop will present "Enhancing Digital Media's Role in the Marketing Plan."
Tickets and sponsorships are available by contacting college marketing coordinator Jessica Brown, 903.565.5741 or CRE@uttyler.edu. Registration deadline is Friday, Feb. 19.
Balvor provides insights to actions via its deep knowledge of retail and how the consumer behaves across foodservice and retail classes of trade. Brick Meets Click focuses on identifying growth opportunities based on how technology is affecting the way consumers shop.
At Balvor, Bishop has worked with supermarket retailers in evaluating integrated marketing programs across digital and traditional communication channels. He also has examined how retailers are using digital platforms like email, mobile, SMS and social as part of broader marketing strategies to drive stronger business results.
At Brick Meets Click, he has lead shopper research initiatives with retailers, examining how technological and digital innovations are impacting the way consumers shop in-store and online.
Bishop holds a bachelor of arts in organizational communications and marketing from the University of Iowa.
For additional information, visit uttyler.edu/center-for-retail-enterprises.
One of the 14 campuses of the UT System, UT Tyler features excellence in teaching, research, artistic performance and community service. More than 80 undergraduate and graduate degrees are available at UT Tyler, which has an enrollment of more than 8,500 high-ability students. UT Tyler offers courses at its campuses in Tyler, Longview and Palestine as well as a location in Houston.