Center for Economic Education & Financial Literacy

"Everything we value is scarce. Because everything we value is scarce, we can't have it all. Because we can't have it all we have to make choices. Every choice we make means giving up something else. The most valuable alternative that we give up when we make a choice is our opportunity cost. Opportunity cost is the real cost of our decisions." 

- Susan Doty, CEEFL Executive Director

 

Contact: Susan Doty, CEEFL Executive Director

sdoty@uttyler.edu

903.566.7459