OU Campus Training and Support

Search Engine Optimization (SEO)

Search Engine Optimization is an important part of page development. It is one of the easiest and most useful things to do when developing and updating page, but is often overlooked.

Each UT Tyler page should have its own carefully-named page using keywords as filenames, separating words by hyphens.

Each UT Tyler webpage should have specific Title Tags, Header Tags, Meta descriptions and keyword phrases for each page.

All academic degrees should have a page located within the Academics section of  the UT Tyler website. Please work with the Web team for undergraduate degrees, and the Graduate School for upper level degrees.

Periodic Search Engine Optimization training sessions are schedule for OU Campus users.

NOTE: It is important to work with the Web team BEFORE developing your website content to assure your site will display appropriately in the search engines.

For additional information or assistance with SEO, contact Robin Kelly, UT Tyler webmaster.

More help:

• Metadata = Titles, Descriptions, Keywords
• Creating and Optimizing PDFs