Master of Science in Marketing Insights

Influence Business Growth

You’re analytical, driven and detailed. You enjoy identifying needs, solving problems and influencing the world around you with the latest industry trends. Let The University of Texas at Tyler’s Master of Science in marketing insights program at The University of Texas at Tyler’s Soules College of Business advance your marketing career even further. 

Whether you have a bachelor’s in marketing or want to expand your career opportunities, our program offers the knowledge, skills and certifications to get you where you want to be.

Why Earn a Master's in Marketing Insights From UT Tyler?

You might have completed a Bachelor of Business Administration, spent some time in the workforce and are now looking toward the next stage. Or, after earning a bachelor’s degree in another field, your career has evolved into a more marketing-heavy role, and you’re seeking a credential to expand your skills. As a third possibility, you know exactly what you want: a marketing degree that equips you to analyze, influence and lead.

However you describe your aspirations, The University of Texas at Tyler will get you where you want to be:

• Flexibility: All classes are offered 100% online, whether you take them in the fall, spring or summer, giving you the flexibility you need to accommodate your schedule.
• Affordable: We invest in your success and what you bring to the business community of East Texas.
• Customizable: Earn stackable certificates in digital marketing, research analytics, and retail and services. Industry certifications through Google and Meta will also be included at no cost to students through the university’s partnership with Coursera
• National Accreditation: The Soules College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the highest standard in business and management education. Only 25% of business schools nationwide and 5% of business schools worldwide receive this distinction.
• Expert Faculty: Coming from established business backgrounds, our professors bring their expertise into the classroom and continue to influence the field as published authors on a range of topics.

What You'll Learn

The Master of Science in marketing insights is a 30-credit-hour program most students complete in a year.

A student can enter the program during any seven-week session offered in the spring, summer or fall with two courses offered every seven weeks.

Whether you come in with a BBA in marketing, workforce experience or a non-business degree, the program’s flexibility makes it appropriate for anyone who wants to learn more about marketing strategies, current technologies and optimization. 

Core Requirements

Courses in the program provide insight into marketing fundamentals, so any student, regardless of background, can feel comfortable jumping into the program.

Required marketing courses include:

• Advanced Marketing Fundamentals
• Advanced Services Marketing
• Marketing Research and Analysis
• Consumer Behavior
• Data Driven Insights
• Marketing Communications
• Digital Insights
• Business Intelligence and Analysis
• Healthcare Marketing
• Retail Management

Review All Master's in Marketing Insights Requirements

Visit the Department of Management & Marketing

Careers in Marketing

Every business needs help generating awareness, interest and revenue, learning more about its consumers and identifying new markets. Because of this widespread need, marketing, as a field, experiences consistent-to-above-average growth: the Bureau of Labor Statistics projects 10% more roles for advertising, promotions and marketing managers through 2031 — faster than the average for all occupations.

Advance a career in marketing management, market research, sales, sales management, account management, business development, retail management or another related area.

How to Apply

Graduate Admission Requirements

We open the Master of Science in marketing insights to anyone with a bachelor’s degree interested in pursuing this career path. The Soules Colleges of Business evaluates all candidates through prior academic achievements, GPA and a satisfactory score on the GMAT or GRE, among other factors.

To apply to the Master of Science in marketing insights program:

• Apply Online. 
• Pay the application fee.
• Submit official transcripts and unofficial transcripts to the Office of Graduate Admissions. 
• There are additional requirements for international students, such as a detailed international transcript evaluation, which determines an applicant's degree comparability to a U.S. bachelor's degree (UT Tyler does NOT evaluate international transcripts).

Review All Application Requirements

Important Dates

October 1

The Free Application for Federal Student Aid (FAFSA®) opens for the upcoming academic year.

FAFSA