The University of Texas at Tyler
Tyler  •  Longview  •  Palestine  •  Houston
A centerpiece for learning,
culture and natural beauty

UT Tyler Web Publishing Standards

Page Size

Keep it short. Most Web readers scan pages for relevant materials rather than reading word by word through a document. Guide the reader by using headings, subheadings, bulleted lists and periodic bold text.

Tone and Copy

  • Avoid copying straight from previously written Word documents.
  • All Web pages should be planned, written and proof-read before publishing to the Web.
  • Keep the tone of your copy authoritative, concise and accessible.
  • Use short paragraphs. Condense text into bullet points wherever appropriate.
  • Keep your pages short - Use half the word count of traditional writing. Cut unnecessary text wherever possible, or split long pages into several shorter ones.
  • Use plain English. Avoid using jargon that your audience may not understand.
  • Place important content at the top of the page. Additional information can then follow.

See Writing for the Web