OU Campus Training and Standards
Search Engine Optimization (SEO) - Meta Data
Meta tags play an important roll in how the website performs in search engine rankings.Title Tags
The title tag is very important for search engine optimization. It is located in the metadata and is required for all HTML/XHTML documents. It is important to display the correct title tag on each page. Each title tag should contain unique title data relevant to the page.
(Keep title tags around 70 characters)
To update title tags and metadata within OU Campus, open your page in OU Campus to edit view and select the "props" button at the top of your editor:
The Page Title is displayed at the top. Fill in acceptable content here:
Meta Descriptions, Keywords
The use duplicate meta descriptions can cause the site to perform badly in Google. EACH page should include a specific meta description specifically for the information on that page.
Keep in mind, a compelling, well written meta description will help users click through to your web page.
By accessing "props" in OU Campus, you can access the meta description easily to update this content.
NOTE: Here is where you will also update your keywords. These are helpful for certain search engines such as Bing. (Limit the characters in your meta description tag to around 150 or so characters and around 300 characters for keywords.)