Social Media Guidelines
Policies and Standards for UT Tyler Social Media
Social networks such as Facebook, Twitter and YouTube offer new and exciting opportunities for The University of Texas at Tyler faculty, staff, students and alumni to share knowledge, express creativity and connect with people who have common interests.
When participating in social media, it is important to always be upfront and honest about who you are and what you represent, use common sense before you post or comment, and respect the values and etiquette of communities you join.
Review the following UT Tyler social media policies before setting up any officially recognized UT Tyler social media:
- Officially-recognized UT Tyler social media accounts and Web pages (including usage of the name UT Tyler, The University of Texas at Tyler, UT Tyler Patriots, UT-Tyler Patriots, UTT, UT-Tyler and/or the UT Tyler logos) are to be reviewed and approved through an application process through the Office of Marketing and Communications and the supervisor as appointed by your department head. Email email@example.com.
- Unofficial social media pages using the university name and/or logo as an official university page/site are NOT allowed. Pages/sites may be reported to the appropriate social media site for removal.
- Each social media account is to have at least 2 responsible administrators from the sponsoring department/office/campus along with the UT Tyler Web team (firstname.lastname@example.org) from The Office of Marketing and Communications. (The Office of Marketing and Communications is not responsible for maintaining your page, but will offer support and ensure continuity through any turnover in university personnel.)
- E-mail used for UT Tyler social media accounts MUST be a group email for the department, college or organization; not personal email or personal UT Tyler email account.
- For example: email@example.com is appropriate. firstname.lastname@example.org is NOT appropriate.
- Each officially approved account should include a disclaimer statement regarding content and opinions contained on the site. The UT Tyler Facebook policy should be linked from all officially approved accounts. The policy link can be added to the "About" section as seen here: https://www.facebook.com/go2uttyler/info
- UT Tyler logos and/or visual identity may not be used on personal or department social media without university permission from The Office of Marketing and Communications.To obtain permission and for specific guidelines for using the UT Tyler logo and visual identity on departmental or other social media, contact the UT Tyler Web team.
- Social media users acting on the behalf of the university should adhere to all UT Tyler policies and procedures including:
UT Tyler's www.uttyler.edu and main social media accounts may choose to post university-related social media content generated by faculty, staff and/or students. UT Tyler’s main social media accounts can be accessed through the UT Tyler home page and include:
Which Social Media Account Should I Set Up?
When deciding which social media networks are best, it is important to consider how the network will benefit your department, office or group. Departments should think twice before committing resources to the emerging social network when universities are still trying to figure out how to use Facebook, Twitter and YouTube. Sometimes a "wait and see" approach could prove to be the most effective before delving into too many social media networks.
UT Tyler Social Media Guidelines
- When using an officially recognized social media channel, assume at all times that you are representing UT Tyler. Posting personal information on UT Tyler channels is not allowed. UT Tyler social media is used to represent the university.
- Be cautious when deleting comments. Only comments using profanity, offensive comments or advertisements not related to the site should be deleted. It is not the practice of UT Tyler to censor any social media pages.
- If you are representing UT Tyler in social media, identify yourself as a UT Tyler faculty/staff member or student representative.
- Use of profanity/nudity is not allowed on UT Tyler social media accounts.
- Confidential or proprietary university information or similar information of third parties, who have shared such information with you on behalf of UT Tyler, should not be shared publicly on these social media channels.
- Your personal social media account is not an appropriate place to distribute university news. If you have university information or news to announce to the public or media, please contact the Office of Marketing and Communications.
- Exercise discretion, thoughtfulness and respect for your colleagues, associates and the university’s supporters/community (social media fans).
- Avoid discussing or speculating on internal policies or operations.
- A healthy dialog with constructive criticism can be useful but refrain from engaging in dialog that could disparage colleagues, competitors or critics.
- Be mindful that all posted content is subject to review in accordance with UT Tyler employee policies and editorial guidelines.
- Please refrain from reporting, speculating, discussing or giving any opinions on university topics or personalities that could be considered offensive, sensitive, confidential or disparaging.
- UT Tyler encourages faculty, staff and students to use social media but reminds users that at any time they can be perceived as a spokesperson of the university.
- UT Tyler does not monitor personal websites but will address issues that violate established HR, editorial, graphic and social media guidelines.
- Pages representing UT Tyler inactive after one year are subject to removal from the prospective social media network by the Marketing and Communications Department.
The UT Tyler Facebook policy has been developed to be posted in a conspicuous location on all official UT Tyler Facebook pages.
If you have any questions or need assistance with your social media site, please consult the Robin Kelly-campus webmaster. Due to the evolving nature of social media, these policies and guidelines are subject to revision by the Office of Marketing and Communications team. We also welcome feedback from the campus community.