Marketing and Communications Policies
UT Tyler Style Guidelines
Below are some basic guidelines for style so that we can maintain a consistent look campus-wide. A complete style guide will be published in the spring
Please contact Beverley Golden, ext. 7303, with any questions.
The full name of the university should be used on first reference. The abbreviated name can be used on all subsequent references.
The name must include the word ‘The’ and the ‘T’ must be capitalized.
Example: The University of Texas at Tyler
• University of Texas at Tyler
• University of Texas, Tyler
• University of Texas in Tyler
• University of Texas – Tyler
• the University of Texas at Tyler
Abbreviated University Name
The correct abbreviation for the campus is always UT Tyler.
**Please never use UT, which is the abbreviation for the Austin campus.**
The abbreviation may include periods after the ‘U’ and ‘T’ on more formal communication, but most often it is written without the periods and is not hyphenated.
• UT at Tyler
• UTT *
* UT System uses this abbreviation because if fits with their style of abbreviating all campuses with three letters, certain media use it in headlines because it fits within the limited space. Nevertheless, the campus does not use this abbreviation.
First references for departments and programs should use the full name such as the Office of News and Information, not News and Information office.
The UT Tyler style for listing phone numbers is as follows:
Please do not use dashes (not: 903-566-7303)
The UT Tyler style for listing dates uses natural numbers, not ordinal numbers.
The official name is myUTTyler student information system.
myUTTyler is still sometimes referred to as POPS, which is simply habit. This will eventually move past that the more we use myUTTyler.
We have also been made aware that some are referring to it as MUTT. Just as it is our policy never to refer to the university as UTT, we ask that you never use MUTT in reference to the student information system.